Privacy Policy
Last Updated: October 2025
1. Introduction
BakerSmart, LLC ("BakerSmart," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, protect, and share your information when you use our Service.
2. Information We Collect
2.1 Information You Provide
- Account Information: Name, email, phone number, business information
- Payment Information: Processed through Stripe (credit card details not stored by us)
- Product Information: Descriptions, prices, images
- Order Information: Order details, customer contact information, pickup preferences
- Communications: Messages exchanged through the Service
2.2 Automatically Collected Information
- Usage Data: Pages viewed, features used, time spent
- Device Information: IP address, browser type, device identifiers
- Cookies and Tracking: We use cookies and similar technologies
3. How We Use Your Information
We use the information we collect to:
- Provide and maintain the Service
- Process orders and payments
- Send order confirmations and updates
- Send text message notifications (with opt-in consent)
- Send emails and promotional materials (with opt-out option)
- Improve and personalize the Service
- Prevent fraud and abuse
- Comply with legal obligations
- Analyze usage patterns and trends
- Contact you about account changes
4. Text Message Notifications and Privacy
4.1 SMS Opt-In Consent
- We offer text message notifications to customers who opt in
- Opt-in is voluntary and separate from email notifications
- You may opt in during checkout by checking the box and providing your phone number
- Your consent is required before any text messages are sent
4.2 How We Use Phone Numbers
- Store phone numbers solely to send order-related text messages
- Use automated systems for delivery
- Do not share phone numbers with third parties except for message delivery via Twilio
- Respect your opt-out request immediately
4.3 Message Frequency
- Send messages for order confirmations, status updates, and pickup reminders
- Do not exceed one message per day for active orders
- Send no promotional or marketing texts
4.4 Carrier Information
- Standard message and data rates may apply
- Not liable for carrier delays or failures
- Your carrier may have access to your phone number and message content
- Message and data rates are determined by your carrier
4.5 Opt-Out Instructions
- Reply "STOP" to any text message
- Unsubscribe via your account settings
- Contact support@bakersmart.co to opt out
- Confirmation will be sent via text; allow 48 hours
5. Information Sharing and Disclosure
5.1 With Bakers and Customers
- Share customer information with bakers for order fulfillment
- Share baker information with customers (name, contact information)
- These parties may use information to provide and receive services
5.2 With Service Providers
- Use third parties for payment processing (Stripe)
- Use third parties for SMS delivery (Twilio or similar)
- Use third parties for hosting and analytics
- Require protection of your information per our standards
5.3 Legal Requirements
- Disclose information to comply with law, court orders, or government requests
- Respond to valid legal processes
- Enforce Terms and protect rights, property, or safety
- As part of a business transfer or merger
6. Data Security
- Use industry-standard security measures to protect your information
- Implement technical safeguards, physical security, and access controls
- Transmit data over encrypted connections (TLS/SSL)
- Store payment data with Stripe, which holds relevant certifications (PCI DSS)
- Train staff on data handling and access controls
- No method is 100% secure; we cannot guarantee absolute security
7. Your Privacy Rights
You have the right to:
- Access your personal information
- Correct inaccurate information
- Delete your information (subject to legal/operational requirements)
- Opt out of marketing emails (via unsubscribe or email)
- Opt out of text messages (reply "STOP")
- Request data portability
- Request restrictions on processing
Contact us at support@bakersmart.co to exercise these rights.
8. Cookies and Tracking Technologies
We use:
- Essential Cookies: Required for core functionality (login, checkout)
- Analytics Cookies: Measure website performance
- Functional Cookies: Personalize the experience
You can disable cookies in your browser, though some features may not work.
9. Children's Privacy
- Service is intended for users 18 and older
- We do not knowingly collect information from children under 13
- If we become aware of such data, it will be deleted
- Parents may contact us to request deletion of their child's data
10. International Users
- Service is operated in the United States
- Data is stored and processed in the U.S. and other jurisdictions
- By using the Service, you consent to transfer to the U.S.
- If you are in the EU, you acknowledge this transfer
11. Third-Party Links
- Service may include links to third-party sites
- We do not control third-party privacy practices
- Review those policies separately
- We are not responsible for third-party practices
12. California Privacy Rights
- Do Not Track browser signals are not honored
- No sale of personal information
- Right to know about collection, use, and disclosure of personal information
- Right to opt out of "selling" (we do not sell information)
13. Data Retention
- Retain your information as long as your account is active
- Retain after account deletion as needed for legal, tax, or fraud purposes
- Remove or anonymize when retention is no longer necessary
- Order information may be retained for legal and business purposes
14. Changes to This Privacy Policy
- May update this Privacy Policy periodically
- Changes become effective when posted
- Will notify of material changes via email and website
- Continued use after changes constitutes acceptance
15. Contact Us
16. Effective Date
This Privacy Policy is effective as of the "Last Updated" date at the top of this page.